Healthcare Marketing and Advertising Agency Consulting

 

Pitch Readiness

StratiCore employs the following resources and processes to provide our clients with the deepest level of insight:

  • Market Assessment
    • Disease Overview: Pathophysiology, risk factors, clinical presentation, diagnosis, staging and prognosis
    • Disease Management: Treatment overview, SOC, guidelines, treatment by stage, decision drivers, emerging therapies.
    • Market Overview: Key stakeholders, KOL influencers, epidemiology, prevalence market dynamics and trends, value drivers and barriers, and unmet needs.
  • Competitor Analysis
    • Breakdown of competitor market share and shifts in usage; attribute and SWOT comparison of key marketed competitors; attribute and SWOT comparison of key pipeline competitors; clinical data summary; corporate muscle; share of voice; and comparison of marketing efforts.
  • Product Analysis
    • MOA, SWOT, differentiating features, review of published data and ongoing trials, challenges and opportunities, and "Critical Success Factors" marketing efforts.
  • Strategic Summary
    • Identification of unmet needs, opportunities, and critical success factors.

Tactical and Strategic Planning

StratiCore is available to enhance your tactical and brainstorming sessions.

  • Our Approach
    • Re-review (and dive deep where necessary) all research components; identify new opportunities or threats; and, through the process of a collaborative brainstorming session with the agency, recommend course adjustments or other changes in the marketing of the product.